Introduction: What is media? Medialiteracy? Media Messages? Effects? Incoding and Decoding,
Printing, Books, News Paper, Yellow Press
TV, Media Theory Marshal MacLuhan,
Mind reactions to media, Schema, How does the brain work? False Memory, Creation and changes of Information, Confirmation bias, Information satisficer, stories are sense making tools,
Media & Money, Money has impact on media, Media is constructed, Creators make decisions when construct media, Choices effect consumer, Why is media made (advertising, movies, ...)? What is the purpose & focus (representation, stereotype, diversity)?
How advertising can change your mind ... Influence & persuation, Advertising, Public Relations and Propaganda
Edward Benrays - Cristalizing public opinion, Abraham Maslow needs combined with ... advertising,
security system ... safety, slogan ... because you worth it...
Authority, Likability, Consistency, Consensus, Scarce, Emotions, False dilemma, Red herring, Traditional wisdom,
Traditional advertising versus Online advertising, Digitalization and Internet, Links, Klicks, Web Cookies, Addressable targeting, IP Address,
T&C, Terms of Service,... Accept, Instagram, Selling Information to 3rd parties, ...forreign influencers, ...recommendation engines, sponsored content ... identification, when something is free ... you are the product, nothing goes away online,
Media ownership: Disney, Comcast, News Corp., Hearst, Viacom, CBS, Fox, AT&T, Bell
Walled garden, Antitrust, Monopolies, Tec Companies,
Media policy and you: rules for media consumers, copyrights, fair use, not for commercial purposes, public domain, digital millenium copyright act, sexting, bulling, online privacy,
Dark(er) side of media: propaganda, disinformation, misinformation, (vs public relations, campaigns, advertising)
propaganda ... change behaviour, opinions, ... (usually associated with bad habits,...)
disinformation ... confuse and distract, mislead, ... confusing the facts, US elections 2016, Bejing 1998,
misinformation ... unintentionally falls information, errors, ...
bad information can lead to bad decisions
Media literacy: ability to access, analyse, evaluate, create and act ... using all forms of communication
access: Youtube, Internet, money, ... UN ... basic human right
analyse: locating highest quality content, media is constructed, 5 questions:
who created, what is purpose,
what techniques does it use,
what life stiles does it represent,
how might different people interpret the message,
what is left out?
evaluate: 4 things to look: relevance, accuracy, bias (someone's perspective), reliability,
create: make posts, create website, create podcast,...
act: on the skills of media literacy,
How Media skills will change in future: literacies of the future
virtual reality, video photoshopping,
data literacy: big data, raw data, ... data matters in context,
algorithmic literacy, sets of instructions for computers to run, bubbles,
skepticism: approaching everything by questioning the truth
Unsere Welt in 50 Jahren